Umaibo Day: When Snack Obsession Meets Number Fun
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Okay, so get this: November 11th isn't just a random date. In Japan, it's Umaibo Day, and honestly, the reason behind it is peak delightful wordplay and marketing genius.
The whole '11/11' thing, with all those ones, totally plays into how 'one' (ichi) sounds in Japanese, making it a super auspicious date for celebrating Umaibo, that classic cylindrical corn puff snack. It's not just about the crunch, it's about the clever way they've turned a simple date into a full-blown snack celebration, complete with festivals. Just goes to show how much joy can be packed into something so small and affordable, blurring the line between everyday food and a cultural event.
If you want to know more, click the link to read the original article.
SoraNews24
Original article
What's your go-to convenience store snack, Japanese or otherwise?
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