Shiseido's Chic: The Art of Japanese Beauty Ads
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Alright, so when you think of Japanese beauty brands, Shiseido probably springs to mind pretty quickly, right? Turns out, their advertising isn't just selling products; it's practically a masterclass in 'cosmopolitan chic' according to this talk by Professor Gennifer Weisenfeld.
What's super interesting is how their ads have shaped (and reflected) the aesthetic of health and beauty throughout Japan's visual culture. It’s not just about what’s *in* the bottle, but how the whole package – the typography, the imagery, the overall vibe – communicates a certain sophistication. Think about how much design influences our perception of quality and style, even subconsciously. Shiseido's been nailing that for ages.
If you want to know more, click the link to read the original article.
UW-Milwaukee
Original article
Which Japanese brands do you think have the most iconic ad campaigns?
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