Japanese 'Skinimalism' Hits U.S. Skincare for Men
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Okay, so apparently half of U.S. men are over the whole multi-step skincare routine.
This new brand, without getting into specifics, is leaning into that with something they're calling 'skinimalism,' which kinda reminds me of how Japanese design often strips things back to their essential function, making them super effective without fuss. It’s all about finding harmony in simplicity, even for your face, apparently.
If you want to know more, click the link to read the original article.
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Original article
Are you team ten-step routine or one-and-done?
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