Camp Cool: Swiss Tech Meets Tokyo Street
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Okay, so buckle up because this collab is a bit of a wild ride, and in the best way possible. When you hear 'Swiss sportswear meets outdoor Americana,' you probably picture something fairly predictable, right?
But then you throw Beams into the mix, and suddenly things get interesting. The Tokyo-based powerhouse has this incredible ability to elevate everyday items with a distinct streetwear sensibility, and applying that to rugged camp gear? Genius. It’s like they’ve taken the best parts of functional, tough-as-nails outdoor kit and given it that subtle, cool-without-trying-too-hard Japanese design twist. Think clever details, unexpected textures, and a vibe that says 'I could scale a mountain or just chill in Harajuku.' It's bridging two totally different worlds with some serious style points.
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Gear Patrol
Original article
What's your favourite unexpected design collaboration?
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