Ado: J-Pop's Anonymous Queen Takes on the World
Okay, so get this: there's this artist, Ado, who just finished a *world* tour, but... you probably wouldn't recognise her on the street.
The whole anonymous thing is fascinating, right? Ado started as an 'utaite' – basically a cover artist on the internet, huge in Japan's online music scene – and blew up without ever showing her face. It’s wild to think someone can achieve that level of global fame while keeping their identity completely under wraps, especially in the age of constant selfies. It really flips the script on what it means to be a pop star and makes you think about focusing purely on the sound.
If you want to know more, click the link to read the original article.
Dazed
Original article
Would you rather listen to a mystery artist or someone you know everything about?